Through NFT adoption and Web 3.0 integrations, new "embedded" functionality intends to enhance fan engagement for musicians.
Audius, a music streaming platform based in California, has introduced new functionality that enables artists and fans to embed nonfungible tokens (NFTs) on blogs and social media platforms like Twitter and Discord.
Through NFT adoption and Web 3.0 integrations, the "embedded" functionality intends to enhance fan engagement for musicians. Artists must associate their Audius accounts to Phantom wallet, a crypto wallet built on the Solana ecosystem, to use the service. The company stated that its goal is to increase the discoverability of Solana NFTs: “NFT holders can embed their collectables from the two biggest blockchains on Twitter timelines, personal blogs, and websites. Thanks to this new feature, will further push collectables into the mainstream.”
The blockchain-based music streaming platform is home to popular mainstream artists such as Katy Perry, Nas, and The Chainsmokers, and its user base is expected to more than sevenfold by 2021.
While social networking platforms enable the use of JPEG images, Audius' embed functionality displays the NFT metadata, which may be used by artists to market and monetize their skills.
Although third-party entities continue to explore features to engage an established crypto community on social media platforms, Twitter has created an in-house team to facilitate decentralised applications, cryptocurrencies, and blockchain.
Tess Rinearson, an Interchain Foundation council member, said on November 10 that she will join Twitter's Bluesky venture for“exploring how ideas from crypto communities can help us push the boundaries of what’s possible with identity, community, ownership and more.”