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Nike trademark registration and job postings encourage you to join the metaverse

3 min reading

Nike has decided to work on its designs for virtual materials, logos and slogans through the influence of Metaverse.

Nike https://www.freepikcompany.com/legal

Athletic shoe and apparel manufacturer Nike is researching the design of virtual materials, including its iconic logo and slogan.

According to U.S. Patent and Trademark Office records Wednesday, Nike has filed for the name, Swoosh logo, and "Just do it" slogan for use in virtual goods for entertainment services, retail stores, and "for use" online and online virtual Worlds. "The documents, along with two recent job postings for virtual material designers, show that the company is laying the groundwork for Nike-branded products on the Metaverse.

Nike said future employees will "play a key role in redefining our digital world by introducing us to the metaverse". You will be part of a virtual material designer team in the company's digital product development team to develop virtual shoes and other products. The clothing company appears to have begun its foray into the metaverse ahead of Facebook's rebranding announcement on Thursday. The social media giant said it would create a virtual environment that blends online social experiences with the physical world.

While Nike appears to be making progress on its metaverse plans at the same time as Facebook, Nike has previously looked at must-have tokens or NFTs and other cryptocurrency-related companies. In 2019, the company patented a system to shoemark CryptoKicks on the Ethereum blockchain. However, the company already has some competition in the Metaverse. Sneaker’s brand RTFKT Studios launched virtual and physical shoes and received support from Andreessen Horowitz, Galaxy Digital and others in an $8 million donation round in May.

While Nike's virtual offerings may not be affected by global supply chain issues, the company is reporting issues with shipping its physical products, including container shipping bottlenecks, staff issues, and other pandemic-related restrictions affecting the workplace. Indonesia and Vietnam are responsible for most of Nike's physical shoe production, but virtual citations can be made entirely at the Oregon headquarters. 

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