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Adidas Originals set to release debut NFT collection

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Bored Ape Yacht Club, GMoney, and PUNKS Comics have recently partnered with the renowned sportswear brand to advance metaverse aspirations.

Adidas Originals has revealed the launch of its Into the Metaverse nonfungible token (NFT) collection.

However there are scanty details about the supply at this point, it has been disclosed that the digital asset will function as an access token, providing holders exclusive access to future products, physical and digital products and services, incentives within The Sandbox's recently acquired land plot, and more.

On December 17, the collection will be available for buying on the company's official website for 0.2 ETH, which is around $810 recently.

GMoney, NFT influencer, expresses his thoughts for Adidas' entry into the NFT sector:

“They have been very thoughtful and deliberate on their entrance into the space. I think they will help empower communities and creators by building together.”

Adidas Originals unveiled their debut into the metaverse on December 2 with partnerships with Bored Ape Yacht Club, GMoney, and PUNKS Comic, asserting that the metaverse will be a space “where anyone can express their most original ideas and be their most authentic selves.”

In addition, it was discovered that Adidas paid 46ETH for Ape #8774, a blue-furred, heart-bespectacled ape with a fisherman's hat and gold hoop earring, on September 17th,  slightly over $150,000 at the time.

The ape was depicted in an Adidas tracksuit with the logos of the three partners, and also a sideways Adidas logo when the announcement was made.

GMoney discussed his part in assisting the brand's culturally conscious entry into the industry, noting:

“I have been speaking to them since April, helping to guide them in their strategy, offering feedback on ideas, to make sure that they enter the space in a truly authentic manner. And I think we're seeing that play out now, as Adidas has had the most authentic entry into the space so far.”

As the advantages of Web3 become clear, a variety of well-known corporations, celebrities, and cultural influencers have announced their plans to build or participate in the NFT and metaverse sector.

Nike, a direct competitor and allied sportswear brand, revealed their debut in the metaverse on Dec. 14 with the acquisition of virtual sneaker brand RTKFT. RTFKT's extremely successful CloneX avatar drop, an NFT venture as described in-depth with one of the co-founders, Chris Le, in early October this year, before the secret purchase.

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